Hallmark Homes’ offer to build free

Hallmark Homes’ offer to build free

The new Vogue Collection of affordable luxury housing from Hallmark Homes – which will start with a price tag of $105,900 for just under 140sq m – will be made a lot more affordable for one lucky buyer.

During the introductory period, one of the first 50 buyers of a Vogue Collection home will have their house built for free. Hallmark Homes Sales Manager, Anthony Gilbertson said the offer is ground-breaking as no other builder had done it. “We wanted to offer something totally different to the public,” he said. “Customers are getting frustrated by not knowing what they’re getting for the money they’re paying. “With most display homes that you go to, what you see isn’t what you get.” “We want to show people that you can have the fancy front facade fully included in the price of a house and at a very affordable price.”

The Vogue Collection will include a modern rendered frontage and extensive exterior features, while the interiors will include the most up-to-date design features and finishes. Under-main roof patios with concrete floors will come as standard with all 11 different designs, with many plans also incorporating media rooms.

“Buyer’s expectations are changing,” said Mr Gilbertson, who said 2011 would usher in big changes for the southeast Queensland company. “We have always provided affordable, good value and quality homes, but we are now transforming that reputation to raise the bar as far as we display our homes. When you walk through our display homes, what you see is what you get.”

Hallmark Homes have displays from the Gold to the Sunshine Coast, and has been building in the region for nearly 20 years.

Mr Gilbertson said one of the big changes over the past two decades in the industry has been the increase in competition. “We’re offering a house that is affordable, but from the street view, anybody would be happy to show their house off, and we are also giving them the opportunity to have their house built for free.”

Article was written by Ben Johnson and appeared in the real estate supplement within the Noosa Journal, January 22nd, 2011